employee advocacy training

do you know how powerful your employee’s opinions are?

Let’s talk about LinkedIn for a minute.

Your employees’ voices carry more weight than your corporate account ever will. And if you want your brand to actually stand out on LinkedIn, you need to get your team in on the action. If you’re not tapping into the power of employee advocacy, you’re missing out. Big time.

why advocacy matters

I get it. LinkedIn can feel like a bit of a minefield. Do I post? What do I post? Will anyone even notice?

But when your employees start posting authentically—sharing company updates, insights, and even the occasional team photo—they’re building credibility for your brand in a way ads just can’t. People trust people, not brands.

Here’s why employee advocacy should be on your radar for 2025:

  • Reach, but make it organic. More eyes on your brand without spending a penny on ads.

  • Real connections. Your employees are the ones with trusted networks. They’re your direct line to the people who matter.

  • Building a culture of engagement. Not just your social media manager, but a whole team of advocates.

So, let’s make LinkedIn work for you (and stop hoping for viral success with cat memes).

So, what exactly do I do?

Glad you asked. This isn’t just a “sit there and listen while I talk” kind of thing. This is fully interactive, hands-on training for your senior leadership, sales, marketing, or whichever team you fancy throwing into the LinkedIn deep end.

Here’s what the course covers:

what employee advocacy actually is

No jargon. Just straight talk about how your employees can use LinkedIn to build their own profiles and boost your business.

why its good for them (and you)

Because it’s not just about your brand—it’s about helping your team build their personal brand, grow their network, and open up new opportunities. Win-win.

why linkedin is worth your time

Forget the corporate fluff. I’ll show your team why LinkedIn is the place to be for making real connections and driving results.

how to optimise their profile

From bios to banner images, I’ll give them all the tips they need to make their profiles stand out and shine.

navigating linkedin features

Because posting is only half the battle. Your team will learn how to spark conversations, grow their network, and become LinkedIn pros.

targeting the right audience

No more spraying and praying. Your team will learn how to connect with the people who actually matter.

personalised info

Every business has different goals and targets when it comes to things like social media. This isn’t a ‘one-size-fits-all’ presentation, but one that’s targeted to your needs.

what to post, and when

Hint: it’s not just about sharing company updates. I’ll teach your team how to create posts that get noticed—and when to hit publish for maximum impact.

follow-up support

I don’t just love you and leave you. After the session, your team can get in touch to ask questions and run content past me to make sure they’re getting the most out of our time together.

Who’s This For?

Let me guess: you’re probably in senior leadership, or you’re running a sales or marketing team? Perfect. This is for you. Whether you’re leading a team of 5 or 500, I’m here to help make LinkedIn a real part of your business strategy.

Here’s who this training is ideal for:

  • Senior Leaders: You’re the face of the company, so let’s make sure your LinkedIn matches that.

  • Sales Teams: If you’re not generating leads through LinkedIn, what are you even doing?

  • Marketing & PR Teams: You’re already sharing content, but what if the whole team got involved?

  • Anyone with a LinkedIn Profile: Basically, if you’re on LinkedIn, this is for you. No matter your industry, let’s make sure your team knows how to make the most of it.

My Packages

  • For small teams (1-5 people)

    • 1x Initial Training Session: Fully interactive and tailored to your industry.

    • 1x Follow-Up Session: A chance to review progress, answer questions, and fine-tune strategies.

    • 1 Month of Support: Email or chat access for team members to ask questions, get feedback on posts, or tweak profiles.

    Perfect for startups, small teams, or those dipping their toes into employee advocacy.

    PRICES START FROM £750

  • For medium-sized teams (6-20 people)

    • 1x Initial Training Session: A practical, hands-on session to get your team up to speed.

    • 1x Follow-Up Session: Check progress, review posts, and offer tailored advice.

    • 1 Month of Support: On-call support to help your team stay on track and see results.

    Great for businesses ready to make LinkedIn a key part of their strategy.

    PRICES START FROM £1,500

  • For large teams (20-40 people)

    • 1x Initial Training Session: A customised session for bigger groups, with breakout options for more interaction.

    • 1x Follow-Up Session: Focused feedback, advice, and strategies to keep your team on track.

    • 1 Month of Support: Unlimited questions, content feedback, and profile support for every team member.

    Ideal for businesses serious about driving brand advocacy on LinkedIn across multiple teams.

    PRICES START FROM £3,000

Larger groups and additional follow-up sessions can be added on for an additional cost.

FAQs

  • The initial session usually lasts 1-2 hours, depending on the size of the group and how chatty they are. The follow-up is about the same, and focuses on answering questions, reviewing progress, and tweaking strategies.

  • Yep! I stick to what I know best. LinkedIn is where the magic happens for employee advocacy, personal branding, and networking. If you’re after TikTok training, I’m not your person.

  • Yep. As standard, all sessions are delivered online, so you can join from anywhere. Pajamas and coffee are optional but encouraged.

  • I’m more than happy to come to you, but you’ll need to cover my travel expenses!

  • For a full month after your training, I’ll be on hand to answer questions, give feedback on posts, help tweak profiles, or just cheer your team on. It’s like having your own LinkedIn hotline.

  • Some things, like profile updates and engagement tips, will have an impact straight away. Others, like building a strong network and consistent posting, take a bit of time. But with your team equipped and confident, the results will come.

  • Yep! If someone in your team needs a little extra help—like a senior leader who wants a personal LinkedIn glow-up—I offer 1:1 coaching as an add-on.

  • Easy. Just get in touch, and we’ll pick a date.