How to earn more as a freelance copywriter
Let’s face it: being a freelance copywriter can sometimes feel like a never-ending hustle. You’re cranking out content, sending invoices, chasing clients for feedback – and somehow, your bank account is still giving off “starter freelancer” vibes. But I’ma let you in on a little secret: you don’t have to settle for the same rates forever.
Earning more as a freelance copywriter doesn’t necessarily mean writing faster or taking on double the amount of clients. It’s about working smarter, knowing your worth, and making a few strategic moves that’ll have you earning what you deserve.
Let’s take a look at some of the ways you can level up your freelance income and finally start bringing in the big bucks.
Step 1: Raise your prices (seriously)
Let’s rip the band-aid off: if you’re not raising your rates, you’re leaving money on the table. But for some reason, freelancers treat raising prices like it’s asking their clients for a kidney.
Here’s how to do it without breaking into a cold sweat:
Start with new clients: Instead of overhauling your current rates for existing clients, begin charging higher rates for new projects.
Communicate your value: When raising rates for existing clients, explain why. Show how your work has benefited them – better traffic, higher conversions, or saving them time.
Set a timeline: Give clients notice. A simple “Starting next quarter, my rates will increase to…” works wonders.
Remember: most clients expect price increases over time. If you’re doing great work, they’ll likely say yes without a fuss. And if they don’t? Well, maybe it’s time to find clients who value your expertise.
Step 2: Stop charging hourly
Here’s the harsh truth: hourly rates punish you for being good at your job. The faster and better you get, the less you earn. Instead, switch to project-based pricing or retainer agreements.
Why? Because:
It’s easier to scale: You’re no longer tied to how many hours there are in a day.
Clients love clarity: They know exactly what they’re paying for upfront.
It reflects your value: You’re not just writing words; you’re delivering results.
When pricing a project, think about the value your work brings to the client. A well-written sales page could make them thousands – so why are you charging £100?
Step 3: Specialise in a niche
The quickest way to earn more? Become the go-to expert in something specific. Generalists often get stuck in the “race to the bottom” pricing game, while specialists can charge premium rates because they’re seen as experts.
Not sure where to start?
Look at your portfolio: What industries or types of projects light you up?
Follow the money: Some niches pay better than others (hello, tech, finance, and healthcare).
Own it: Once you pick a niche, shout about it. Update your website, LinkedIn, and pitches to position yourself as the expert in that area.
Specialising doesn’t mean you have to say no to other work – it just means you’ve got a unique selling point that sets you apart.
Step 4: Sell packages, not services
Clients love packages because they’re simple, easy to understand, and feel like a better deal. And for you, they’re an excellent way to increase your earnings without doubling your workload.
For example:
Instead of: “I’ll write one blog post for £200.”
Try: “I’ll write four blog posts a month, optimised for SEO, for £800.”
Packages also encourage repeat business. When clients know they’re getting consistent deliverables, they’re more likely to stick around – and you’ll spend less time chasing new leads.
Step 5: Upsell like a pro
Upselling isn’t sleazy if you’re genuinely adding value. Think about how you can take an existing project and turn it into more work (and income).
For example:
Writing a website? Offer ongoing content updates or SEO audits.
Creating an email sequence? Suggest additional follow-up emails or a welcome series.
Drafting a case study? Offer to format it for their website or create a PDF version.
Most clients don’t realise what they could have – until you show them. So, don’t be shy about suggesting extras.
Step 6: Build long-term relationships
One-off projects are fine, but retainer clients are the holy grail. They provide consistent income, less admin, and more stability. Plus, you’ll spend less time pitching and more time writing.
To turn one-off clients into long-term partners:
Exceed expectations: Deliver on time (or early), be easy to work with, and go the extra mile.
Pitch ongoing work: Once a project wraps up, suggest how you can help them in the future.
Stay in touch: Regularly check in with past clients. A simple “Just checking in – need help with anything?” email can work wonders.
Step 7: Invest in yourself
Earning more isn’t just about working harder; it’s about working smarter. Investing in your skills, tools, and knowledge can help you charge higher rates and attract better clients.
Consider:
Taking courses: Whether it’s SEO copywriting, UX writing, or email marketing, the more skills you have, the more valuable you become.
Upgrading your tech: A decent computer, editing software, or project management tools can save you time and frustration.
Hiring help: If admin tasks are eating into your writing time, outsource them. A virtual assistant or bookkeeper is worth every penny.
Step 8: Build your personal brand
People hire people they trust – and a strong personal brand makes you the obvious choice. Whether it’s a killer LinkedIn profile, a blog that showcases your expertise, or an Instagram feed that’s more than just coffee shots, your brand is how you attract high-paying clients.
Tips for building your brand:
Share your knowledge: Post tips, case studies, or industry insights.
Show your personality: Clients want to work with real humans, not faceless freelancers.
Be consistent: Post regularly and keep your tone of voice consistent across platforms.
When you’re visible and active, you’ll start attracting clients who are already convinced you’re the right fit – no hard sell required.
Step 9: Learn to say no
This one’s tough, but crucial. If you want to earn more, you need to say no to low-paying work. Every time you say yes to a £50 blog post, you’re saying no to potential £500 projects.
Ask yourself:
Does this client value my expertise?
Is this rate worth my time and effort?
Does this project align with my goals?
Saying no can feel scary, but it’s the first step to opening the door to better opportunities.
Final thoughts: Your freelance glow-up awaits
To earn more as a freelance copywriter, you don’t need to work yourself into the ground. You just need to work smarter, charge what you’re worth, and build a business that works for you.
So, raise those rates, own your niche, and start pitching like the pro you are. Because the big bucks are out there, waiting for you to claim them.
Now, go forth and make it rain! 💸