Why your agency should outsource their copywriting
Let’s get straight to the point: if your agency is still handling all the copywriting in-house, I think now is a great time to reconsider. Now, don’t get me wrong – there’s value in having a brilliant internal team, but let’s face it, they’re not necessarily trained to write copy that converts, compels, and engages in the way that a seasoned copywriter can.
The truth is, copywriting is an art and a science. It’s about blending creativity with strategy, and knowing how to strike the perfect balance between persuasive language and clear messaging. So, if you want to elevate your work, save time, and offer more value to your clients, outsourcing your copywriting could be just what your agency needs.
Still not convinced? Let’s walk through the reasons why outsourcing copywriting could be one of the smartest moves you make for your agency.
1. You’ll get expert-level copy that works
This might sound obvious, but it’s worth stating: professional copywriters are experts. It’s their job to write persuasive, engaging copy that gets results. Whether it’s a landing page that converts or an email that drives sales, copywriters know exactly what works and why.
Think about it – how much time does your team spend brainstorming ideas for headlines, tweaking wording, and trying to figure out what tone to use for a client’s brand? It’s time-consuming, it’s frustrating, and it’s probably not yielding the kind of results you want.
By outsourcing copywriting, you’re tapping into a pool of professionals who have spent years perfecting their craft. They understand the nuances of SEO, how to hook readers from the first sentence, and the psychology behind what makes people click “buy now.”
This means your agency can focus on what it does best – strategy, design, and client relations – while leaving the copy to someone who’s truly dedicated to getting it right.
2. You can offer a wider range of services to clients
Outsourcing doesn’t just save you time – it also opens up new opportunities. Copywriting encompasses a huge range of services, from website content to email marketing, blog posts to press releases. And let’s be honest: trying to do all of that in-house is a massive undertaking.
By partnering with expert copywriters, you can expand the services your agency offers without having to hire a full-time team of writers. Need an engaging case study for a client? No problem. How about a high-converting sales page for an upcoming product launch? Done. With freelance copywriters or agencies on hand, you can cater to all of your clients' needs – no matter how diverse.
Plus, you’re not restricted to one writing style or niche. If your client is in a highly specialised industry, a seasoned copywriter with relevant experience can jump in and deliver content that speaks to their audience with authority and precision. Winners all round!
3. It’s more cost-effective than you think
Now, let’s talk pounds and pennies. Hiring a full-time, in-house copywriter may seem like the easier option, but when you crunch the numbers, it might not actually be the most cost-effective choice.
Let’s break it down:
You’ll have to pay a salary, benefits, and possibly even invest in additional training for your in-house team.
If you’re working on multiple clients at once, that writer will either be overwhelmed with work or sitting idle between projects.
Copywriting isn’t just about the first draft, there’s also research, edits, and revisions, which can take up far more time than you’d expect.
On the flip side, outsourcing copywriting means you’re paying for exactly what you need – without the overhead. Plus, you can scale up or down depending on project volume, so you’re only paying for the hours worked. There’s no need for ongoing employment costs, and you don’t have to worry about the occasional writer burnout or turnover.
4. You’ll save time and focus on what you do best
As an agency, your time is valuable. And unless your team is made up of copywriting experts, you’re likely spending way too much time on content creation that could be better spent on other, more strategic tasks.
Outsourcing your copywriting means you can focus on what really matters – whether that’s refining your agency’s overall strategy, pitching new clients, or executing complex marketing campaigns. Instead of running your team ragged trying to meet tight deadlines, you can hand the work over to a professional writer who can turn it around quickly and effectively.
Imagine how much more productive your agency could be if you weren’t constantly bogged down with writing tasks. With a reliable copywriting partner, you can free up time for higher-level work that moves the needle.
5. Fresh perspectives and creative input
Another huge benefit of outsourcing copywriting is the fresh perspective it brings to the table. When you’re too close to a project, it can be hard to see the bigger picture. Your team might be so entrenched in the client’s brand or product that they lose sight of the most effective way to communicate with their audience.
An external copywriter brings new ideas, angles, and creativity to the project. They can offer fresh insights and a different approach to the messaging, making it more impactful and engaging. Plus, working with a variety of clients and industries gives them the flexibility to think outside the box and create content that resonates with diverse audiences.
Don’t underestimate the power of an outside perspective. It could make all the difference when it comes to crafting copy that not only meets your client’s needs but also exceeds their expectations.
6. Access to specialised expertise
Sometimes, your clients need more than just good writing – they need specialised knowledge. Whether it’s technical writing, SEO copywriting, or sales-focused content, outsourcing allows you to bring in experts who can deliver highly targeted copy for a particular niche.
For example, if a client in the healthcare sector needs a detailed whitepaper on a specific medical condition, you’ll want a writer who understands the intricacies of the subject. Trying to write that yourself or assigning it to someone without that level of expertise could result in subpar content that falls flat.
By outsourcing to a professional with the right background and expertise, you’re making sure that your clients get the high-quality content they expect. Whether it’s crafting compelling case studies, writing persuasive ad copy, or producing long-form blog posts, you’ll always have the right expert for the job.
7. Improve client satisfaction and retention
Happy clients are repeat clients. And when you’re consistently delivering exceptional work—like expertly written copy that hits all the right notes – you’re building long-lasting relationships that result in loyal clients.
Outsourcing your copywriting ensures that every piece of content is high quality, error-free, and strategically aligned with the client’s goals. It also reduces the likelihood of delays or revisions, which can lead to frustration and burnout for both your team and your clients.
The smoother the process, the happier your clients will be. And happy clients? They’re the ones who keep coming back – and they’ll likely recommend your agency to others.
8. Scaling becomes a breeze
Finally, outsourcing your copywriting makes scaling your agency that much easier. When your business grows, your client demands will increase. But with outsourced copywriters, you can scale up quickly and efficiently.
Let’s say you win a large client, or your current clients need an increased volume of work. Instead of scrambling to find more in-house writers or stretching your current team too thin, you can call up your copywriting partners and have them step in to help.
This flexibility allows you to take on more work without sacrificing the quality of your deliverables. And since you’re outsourcing, you won’t have to worry about hiring new staff or managing the headaches that come with rapid growth.
Final thoughts: Outsourcing is a win-win
There you have it: outsourcing your copywriting isn’t just about freeing up time or saving money – it’s about providing higher-quality content, offering a broader range of services, and building stronger, longer-lasting relationships with your clients.
By working with expert copywriters, you’ll bring in fresh perspectives, access specialised knowledge, and elevate your agency’s content game to new heights. Plus, you’ll be able to focus on what really matter – growing your agency, attracting more clients, and delivering results.
If you want to talk to me about working with your agency, I am all ears. Get in touch today, or have a nose at my agency page.