Why LinkedIn is the Secret Weapon for Freelance Copywriters
As a freelance copywriter, finding ways to stand out in a crowded market can be a real challenge. You’ve got competition from all directions, and you need to make sure that you’re reaching the right people, with the right message. Enter LinkedIn. If you’re not already using it as part of your marketing strategy, you’re seriously missing out.
LinkedIn is the platform where professionals go to network, engage, and, most importantly, find services like yours. Whether you’re sharing a link to your latest blog post, writing an article directly to the platform, or just engaging with other people, the platform offers a treasure trove of opportunities to grow your freelance copywriting business.
In this blog, I’m taking a look at why LinkedIn is your secret weapon, how to get the most out of it, and how you can leverage the platform to build your network, engage with your ideal audience, and get your content seen.
Getting the Most Out of LinkedIn: Connecting with Your Ideal Audience
It’s easy to think of LinkedIn as just another social media platform, but it’s actually far more than that. It's an absolute powerhouse. And if you’re a freelance copywriter, it's one of the best places to market your services.
When you start using LinkedIn effectively, you’ll notice that it’s less about cold sales and more about building genuine relationships. And what better way to do that than by connecting with your ideal audience? Whether you're focusing on marketing agencies, small businesses, or larger corporations, LinkedIn allows you to search for and connect with people who fit your target demographic.
Pro tip: Before sending a connection request, engage with their posts. Leave thoughtful comments or like their content to get on their radar. It makes your connection request much more likely to be accepted.
Engaging with Other People’s Posts: It’s a Two-Way Street
While it’s essential to post your own content on LinkedIn, engaging with others is just as important. After all, LinkedIn is a social platform, so don’t just be a one-way broadcaster.
Start by engaging with posts that are relevant to your target audience. Maybe you’re following marketing leaders, copywriters, or businesses that could benefit from your services. Like their posts, leave thoughtful comments, or share their content with your own audience. This not only helps you stay top of mind, but it also builds your credibility within your network.
By engaging with others, you’ll get the chance to show your expertise and personality, which will help you become known as someone who contributes to the conversation rather than just promoting your own work. Plus, commenting on posts can be a great way to get noticed by people who might not yet be in your network. Just be sure to leave comments that add value, spark conversations, and align with the interests of your ideal audience.
Sharing Your Own Posts and Writing Articles Directly to LinkedIn
One of the most obvious reasons LinkedIn is a goldmine for freelance copywriters is its built-in content-sharing capabilities. Sharing your blog posts, articles, or even short updates is an excellent way to get your content seen by people in your network—and beyond.
Sharing Links to Blogs/Articles
Whenever you publish a new blog or article, don’t forget to share the link on LinkedIn. This drives traffic to your website and showcases your expertise to a wider audience. Include a catchy caption to give your audience a sneak peek of what they can expect, or ask a thought-provoking question to encourage engagement. The more you engage with your audience through your posts, the more likely they are to share your content with their network.
Writing Articles Directly to LinkedIn
If you’re feeling especially inspired or have a topic that’s perfect for the platform, writing an article directly on LinkedIn is a great idea. LinkedIn’s article feature allows you to create long-form content that stays on your profile and gets seen by your connections. This not only boosts your visibility but also establishes you as a thought leader in your niche.
You can write about anything that’s relevant to your target audience—tips for content marketing, the importance of SEO in copywriting, or even lessons learned from your experience as a freelance copywriter. The beauty of LinkedIn’s article format is that it allows you to showcase your expertise in a professional setting while also building your personal brand.
Having a Regular Posting Schedule
Consistency is key on any social platform, and LinkedIn is no exception. Having a regular posting schedule will help you stay visible to your connections and reinforce your expertise in the eyes of your audience.
It’s easy to get caught up in the hustle of freelance work, but setting aside time each week to post on LinkedIn can be a game-changer for your business. Even if you’re only posting once a week, make sure it’s consistent. That way, your audience knows when to expect valuable content from you, and you’ll stay top of mind.
You can mix up the types of content you post: share links to your blog, write original articles, or post updates about recent projects you’ve worked on. You could even share industry insights, helpful tools for copywriters, or personal anecdotes that highlight your journey as a freelancer. The important thing is to keep your audience engaged and give them a reason to keep coming back for more.
Why LinkedIn Is So Effective for Freelance Copywriters
There are a number of reasons why LinkedIn works so well for freelance copywriters, but let’s boil it down to a few key points:
It’s where your ideal clients are – LinkedIn is a platform that’s built for professionals. You’re connecting with decision-makers, business owners, and other freelancers who might need your services.
It allows you to show your expertise – Unlike other social platforms, LinkedIn is specifically geared toward showcasing your professional skills. By writing articles, posting updates, and engaging with others, you’re establishing your authority.
It’s easy to connect with people in your niche – LinkedIn’s search functionality makes it easy to find people in your target audience. Whether you’re looking for small businesses, marketing agencies, or other copywriters, LinkedIn helps you hone in on the right people.
You can build long-lasting relationships – By regularly engaging with your network and offering value, LinkedIn lets you build genuine relationships that can lead to collaborations, referrals, and ongoing work.
It helps you stay visible – With regular posting, commenting, and content sharing, you’re keeping your brand front and centre. Over time, this increases the chances of potential clients reaching out when they need copywriting help.
Final Thoughts
LinkedIn is a powerful tool for freelance copywriters, and it’s one that you should be taking full advantage of. Whether you’re sharing blog links, writing original content, engaging with others, or simply building relationships, LinkedIn can help you get your name out there and land more clients. If you haven’t already made LinkedIn part of your marketing strategy, now’s the time to start. With the right approach, it could become your secret weapon for growing your freelance business.
Happy connecting!